WHY SUPPORT THE CARDINAL?
The economics of the news business and the public university have changed radically in the past 40 years. Print advertising has collapsed and digital ads pay a fraction of what print once did. The university no longer advertises in student publications and local businesses cater more to town than to gown.
The Daily Cardinal has been a nonprofit since its founding in 1892, and throughout its history has always depended on the extraordinary efforts of those who care about it to preserve its independence. By funding the Cardinal, you are ensuring that the qualities of the organization you care about — its fearless sifting and winnowing — endure.
WHERE DOES YOUR MONEY GO?
Ninety percent of all monies raised go directly to support the daily operations of the Cardinal. Printing, digital publishing and newsgathering all incur annual costs, and the Cardinal’s alumni support makes up a significant portion of the paper’s $100,000 annual budget.
In the past 15 years, the Daily Cardinal Alumni Association has raised more than $150,000 for the Cardinal, including scholarships for editors, internship stipends for advertising staff, travel and costs for special news projects and attendance at national student media conferences, as well as direct assistance.
WHAT'S THE BEST WAY TO HELP?
The easiest way to contribute is a monthly donation. Your contribution — as little as $5 per month — can sustain the Cardinal by providing a reliable, steady source of income. Click here to become a monthly contributor.
HOW ELSE CAN I CONTRIBUTE?
Winner's Circle Scholarship
Established by former managing editor Marilyn Johnson Shuman, this fund provides a $1,000 tuition credit annually for any experienced editor who returns to take a second term editorship at the Cardinal. Click here to donate.
Anthony Shadid Memorial Fund
Named for late New York Times foreign correspondent and celebrated author Anthony Shadid, who died in Syria in 2012 at age 43, this fund supports students pursuing international reporting.. Click here to donate.
James J. Forsmo Scholarship
Named for the James J. Forsmo, a late artist and former Cardinal graphics editor, the scholarship supports art students with a preference for those working at The Daily Cardinal. Click here to donate.
Join the DCAA or Daily Cardinal Board
Are you interested in helping to lead the DCAA and the Cardinal in their missions? Contact firstname.lastname@example.org for more information!