Alum inks tattoo thanks to DCAA donations

In April, on the Cardinal's 126th birthday, the DCAA launched a campaign to rally alumni to support the paper's future. The current Cardinal staff have asked us to take a major role in funding the paper's general operations.

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One person who stepped up in a big way was 2005-’06 Editor in Chief Emily Winter, who challenged her fellow Cardinal alums to contribute to the DCAA appeal. "If I can get 10 of you to donate to The Cardinal, I will get the 6-inch cardinal tattoo on my left arm that I have always wanted," Winter wrote in an email to her Cardinal network. Just hours later, she hit her goal and started planning her first tattoo.

In July, Emily shared the results, and we here at the DCAA think this may be the best use of ink outside of fresh newsprint. Way to go, Emily!

While you personally may not be ready to get a tattoo to show your support, you can still contribute here to the DCAA fund and we'll be incredibly appreciative. We're particularly looking for alums who are willing to make sustaining monthly contributions, which provides a regular monthly base of support for the Cardinal's operations.

DCAA hosts onsite training at Milwaukee Journal Sentinel for Cardinal staff

For many years, the Daily Cardinal Alumni Association has provided journalism training to members of the Daily Cardinal staff. For the last eight years, training sessions conducted by professional journalists have been held in the Cardinal office in the basement of Vilas Communications Hall during the fall and spring semesters. Volunteer trainers have appeared in person or via Skype mostly on Sunday afternoons to hold seminars for the editorial and business staffs.

Occasionally, students take advantage of training that is held in the newsroom of the Milwaukee Journal Sentinel, and four current staffers made that 80-mile trip east in April for a full day of observing professional journalists at work.

Daily Cardinal staffers Andrew Bahl, Sammy Gibbons, Lulu de Vogel, and Madeline Heim with Journal Sentinel reporter and DCAA board member Jim Nelson at the Milwaukee Journal Sentinel.

Daily Cardinal staffers Andrew Bahl, Sammy Gibbons, Lulu de Vogel, and Madeline Heim with Journal Sentinel reporter and DCAA board member Jim Nelson at the Milwaukee Journal Sentinel.

Here's a glimpse of how such a training day works: The four Cardinal staffers — Editor-in-Chief Madeline Heim, Managing Editor Andrew Bahl, Associate Editor Lulu de Vogel and incoming EIC Sammy Gibbons — skipped some classes on a weekday and arrived at the offices of the Journal Sentinel at 8 a.m. DCAA Board member Jim Nelson, who is a reporter and an editor in the newsroom, lined up several of the top newsroom professionals in various fields of journalism to help train the students:

Journal Sentinel interactive producer/designer Erin Caughey shows how an online news page can be enhanced with special coding.

Journal Sentinel interactive producer/designer Erin Caughey shows how an online news page can be enhanced with special coding.

  • Commercial real estate and development reporter Tom Daykin provided tips on how to start the day by finding news tips buried in government agendas.

  • Pulitzer Prize winner Mark Johnson talked about the enthusiasm he feels when he gets the perfect interview of insight and knowledge that leads to a ground-breaking story.

  • Raquel Rutledge, Pulitzer Prize winner, emphasized the ability of a reporter to be curious, even over something as mundane as a car repair, which led to her major piece about a lack of fuel inspections.

  • Business reporter Sarah Hauer provided tips on how a young reporter can start building sources and carving out a new beat.

  • Greg Borowski, deputy editor for news and investigations, outlined the process of getting a series of stories ready for publication and how to make that process succeed by involving all stakeholders.

  • Director of photography Berford Gammon provided examples of what to look for in judging photos for their news value and accuracy, and how attention to all elements in a photo helps to spot errors.

  • Investigations, entertainment and news online producer Erin Caughey showed the Cardinal staffers the importance of learning coding and how using it can improve the visual images on a page and better emphasize the paper's reporting.

DCAA Board member Jim Nelson (from left), Journal Sentinel photo and video editor Mike De Sisti, and Daily Cardinal staffers Andrew Bahl, Lulu de Vogel, Madeline Heim and Sammy Gibbons watch a demonstration of how to fly a drone while taking video and still photos of the new Milwaukee Bucks arena.

DCAA Board member Jim Nelson (from left), Journal Sentinel photo and video editor Mike De Sisti, and Daily Cardinal staffers Andrew Bahl, Lulu de Vogel, Madeline Heim and Sammy Gibbons watch a demonstration of how to fly a drone while taking video and still photos of the new Milwaukee Bucks arena.

  • Deputy editor/ digital engagement John Adams emphasized the power of analytics and data that the newspaper uses to drive readership.

  • PolitiFact Wisconsin reporter Tom Kertscher talked about the value of fact-checking and holding the powerful accountable.

  • The group even got a chance to go outside the newsroom to view a demonstration by Nelson and photo and video editor Mike De Sisti on how to fly a drone and the flight rules one must follow.

Journal Sentinel Editor George Stanley gave his blessing to the entire day of training. After the eight-hour training session, the four Cardinal staffers headed back to Madison exhausted but enthused about the profession they might be choosing.